With COVID-19 driving an entirely new landscape for grocery retail, online channel share rocketed in many markets.
The retailer’s business model is founded on a famously low cost operating model that is incompatible with ‘traditional’ eCommerce approaches.
Veriteer were asked to design the ‘impossible proposition’, a profitable online grocery business requiring limited-to-no capital expenditure and had a minimal impact on the in-store business.
And to get it up and running in only 12 weeks.
The focus on speed and cost effectiveness drove us to explore multiple designs in parallel.