Like many travel and leisure businesses, this brand had been hit hard by the travel restrictions arising from the pandemic.
For business and leisure drivers alike, the process of planning and executing a trip is now more complex and uncertain than it ever has been.
Customers need more flexibility with their bookings and desire a collection and return process with minimal human interaction.
At the same time, business processes were built around the very real need for legal compliance and fraud management, which of course, vary country by country.
Helping a complex, global brand adapt to rapidly changing customer needs meant introducing new capabilities and ways of working.