Organisational change is no small matter. It’s like building a giant Lego structure, with countless 'bricks' in play—business units, departments, functions, processes, and, most crucially, people.

Each staff member brings their unique priorities and perspectives, making effective change adoption vital. In the world of sustainable organisations, communication is the primary currency. It's the lifeblood of daily operations and becomes even more critical during change initiatives.

Through our experience of delivering and enabling change in partnership with global clients, we’ve discovered many of the common barriers to the effective implementation of long-term change, many of which relate to communication.  

There are many ways to define the concept known as ‘product’. One of the simplest (and therefore one of our favourites), is that a product is an offering that delivers user value, or facilitates the delivery of value. This definition clearly establishes product as far more than just technology and positions a product as something that can act to deliver an outcome.

However, like most definitions of product, it’s a little bit fuzzy.