The challenge
A global insurance brand, facing the impacts of a rapidly changing business environment, identified the need to enhance its in-house digital product capability across its teams in Northern Ireland and the USA. Specifically, the brand wanted its teams to have a greater focus on business outcomes, to identify and adopt Agile best practice consistently and to build stronger internal community that could drive innovation. The brand’s senior leadership and global L&D team initiated a learning programme to support the delivery of its objectives and appointed Veriteer as its learning partner.
Our approach
Veriteer designed, developed and delivered a tailored learning programme to support the brand’s objectives. Alongside the focus on best practice, the programme sought to deliver a change in the collective mindset across the brand’s digital product teams, growing a sense of ownership and a commitment to navigating the necessary change. Additionally, the programme included post-learning implementation support for the digital product teams.
Our approach included the following steps:
- Identifying the current challenges and levels of knowledge within the brand’s product teams to understand the baseline position.
- Designing an end-to-end learning experience incorporating immersive and contextual scenarios designed to help digital product teams understand how to drive outcomes in all stages of the product lifecycle.
- Delivering the learning experience to all teams via a combination of virtual and in-person interactive bootcamps.
- Evaluating the impact of the learning through surveys and follow-up reflection sessions that enabled participants to identify next steps and objectives for follow-up coaching and support.
- Co-designing an ongoing support network to facilitate peer-to-peer learning and deep dives into relevant product topics.
The results
Our collaboration with the brand delivered a total of 160 up/re-skilled digital product team members, supporting the transformation of the product function across all territories. Following completion of the programme, participants have reported positive impacts from new ways of working, a stronger sense of ownership and improved stakeholder collaboration. They have also managed to overcome persistent challenges relating to siloed working, output-focused mindsets and unclear responsibilities. This has positioned the brand’s global product function to make a stronger and clearer contribution to business outcomes and to the brand’s ability to succeed in a challenging market.
