The challenge
A leading vehicle rental company needed to move beyond third-party fleet management systems to create a custom solution that could both serve their specific needs and potentially become a marketable product. The challenge was to develop a ground-up system that would work across multiple markets while integrating with existing architecture.
Our approach
We deployed an experienced Product Manager to establish and lead the development initiative:
- Built a dedicated product team with clear operating models and working practices
- Conducted extensive discovery across European markets to ensure broad compatibility
- Created and tested low-fidelity prototypes with field agents for rapid iteration
- Developed comprehensive business cases and product roadmaps
- Coordinated architectural design to align with existing systems
- Implemented MVP development using agile methodologies
Our approach focused on creating a foundation for long-term success through careful team structure, thorough market research, and iterative development practices.
The results
The project achieved key initial objectives:
- Secured executive board buy-in and investment for future development
- Successfully established and staffed a permanent product team
- Completed transition to in-house product management
- Created scalable framework for future development
- Validated market-ready potential through stakeholder engagement
The initiative successfully moved from concept to funded project with a clear path toward full implementation and potential commercialisation.
