Newsflash: The world is still changing…it’s just doing it more, faster.

The world is changing faster than ever before, and the pace of change will never be this slow again.

In this environment, it is easy for companies to feel out of control, in a position where change happens to them, rather than being determined by them.

At Veriteer, we have encountered this super tricky challenge in many of the large and small brands that we work with. As a result, we have had to learn how to help our partner brands deal with it. And in addition to (hopefully) making us more useful to our customers, these learnings have helped shape our own next evolution.

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Building good organisations.

Tackling customer centricity and customer experience has been the sole focus of our business for the last 7 years, but we have increasingly (and depressingly) found that it isn’t enough. Our partner brands are dealing with broader issues and we have had to evolve to deal with these. As ever, in line with our philosophy of design as intentional experience, we believe that in order for businesses to establish control over their future and be successful in this new landscape, they need to make some essential changes:

• Adopt a customer-led growth strategy to gain control over go-to-market and sales;
• Fully digitalise the business to gain control over your effectiveness and efficiency;
• Build a healthy business ecosystem to gain control over your capabilities and culture; and
• Adopt sustainable business practices to gain control over long-term business viability.

We refer to organisations that have successfully implemented these changes as ‘good organisations’.  The terms originates from our thoughts on good outcomes and represents a benchmark above which organisations will have increased potential to succeed in today’s rapidly evolving market.

It goes without saying that we believe that organisations that fall below this benchmark are likely to be the opposite of good. Oh - and by the way, we reserve the right to add to this list of essential changes over time. The world is changing after all…

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Get in touch to help understand what this means for your brand.