Customers want to pay for things that solve their problems. We call these problems ‘customer missions’. An accurate understanding of these missions allows brands to talk to customers about solving their problems, rather than just trying to sell them products.
Our approach to proposition design is deeply customer centric:
You can have the best stores, apps, products, and even business processes. But if they don’t work in a coherent way, you won’t deliver a great experience.
Services are where operations, infrastructure and digital products come together to add value to your customers. Veriteers believe that a service design approach provides the best way of connecting experience design with the various operational aspects needed to make those experiences happen.
We have developed a scaled service design methodology to help make this work across enterprise-level organisations:
The best design won’t deliver any benefits unless it is executed well. Our operations design team help design and run the world’s best customer operations.
Build effective teams and processes that improve speed to market, customer relevance and growth. Whether it is structure, processes, behaviour, incentives, accountability, automation, or something completely different.
We have developed a scaled service design methodology to help make this work across enterprise-level organisations.