Customer led growth

In the attention economy, customer engagement is paramount: command your customers' attention.

Your customers are your most critical resource.

Make the shift to the next great business model by treating your customer base as a resource to drive business growth. Focus on customer lifetime value as well as this week's sales, customer satisfaction as well as conversion, and frequency of engagement as well as frequency of spend.

Elevate CX to drive business growth

At Veriteer, we're passionate advocates for Customer Experience (CX). But we believe that truly exceptional CX should do more than satisfy customers—it should propel your business forward.

That's why we've pioneered a revolutionary approach: Customer-Led Growth.

By seamlessly integrating CX principles with strategic growth initiatives, we help you transform satisfied customers into powerful drivers of your business success.

Services

We offer three comprehensive solutions to empower your organisation's journey towards Customer-Led Growth:

Strategy, design and implementation

Transform your customer experience from concept to reality. Our expert team guides you through strategic planning, innovative design, and seamless implementation to create a CLG ecosystem that drives measurable results.

Loyalty and Personalisation

Foster genuine brand loyalty through a comprehensive approach. We help you implement a multifaceted strategy that goes beyond traditional loyalty programs. By leveraging various touch points and personalisation techniques, we create meaningful experiences that naturally cultivate customer loyalty, turning it into a powerful driver for sustained growth.

Learn more

Worldbuilding

Create, activate, and iterate impactful brand worlds. Our Worldbuilding Brand Strategy is a comprehensive solution comprising services and methodologies designed to establish a unique, enduring brand presence. This fundamental framework enables you to deepen your brand narrative and connect more meaningfully with your audiences. By crafting a rich, immersive brand universe, we help you captivate your market and stand out in ways that resonate authentically with your customers.

Industry experience

We have a wealth of experience working alongside visionary leaders an amazing teams across a veriety of industries and sectors:

Retail

Automotive

Media

Healthcare

Case studies

Frictionless search-based shopping experiences

The challenge

The client's internal decision to expand online grocery shopping resulted in a poor customer experience in a major global market. Shortcomings included poor relevancy in results, customers being unable to refine their in-depth search to their preference, and low customer satisfaction and service performance.

The service was disjointed across the client’s global markets and next roll out phases were planned for other global markets, so the need to create a global cohesive service template was urgent. They needed a best-in-class online search service to help customer experience.

The challenge

The client, a global retailer, was on a journey to build a competitive advantage through stronger brand visibility. Therefore, there was a need to expand their online commerce channels in pursuit of both a seamless omnichannel approach and better customer experiences overall.

As this was an enhancement of commerce channels, It was essential that they understood the process and feasibility of catalogue syndication.

The challenge

The client was experiencing a successful period of growth and wanted the customer to remain at the heart of their business activities and decision-making processes. To continue their growth trajectory, they were shifting from a predominantly service-based business model to a more tech-enabled offering, delivered through the launch of a new digital platform. To enable this transformation, they understood that new approaches and controls would be required to ensure the customer remained central throughout this scaling period.

Whilst this is a common problem in many growing companies, it can be difficult to build a channel for regular, open, and objective customer feedback and opinion that is structured, scalable and action-oriented – therefore, they sought help in developing this transition.

The Secret to Making Your Customers Stick

Organisational change is no small matter. It’s like building a giant Lego structure, with countless 'bricks' in play—business units, departments, functions, processes, and, most crucially, people.

Customer loyalty isn't just desirable, it's essential to your business’s growth. While tried-and-tested tactics like offering discounts and rewards can drive a burst of customer engagement, they often fail to capture the hearts and minds of consumers in an enduring way.

To truly differentiate themselves and make a lasting impression, brands need to develop a deeper understanding of the intriguing world of customer psychology. This article explores the complexities of human emotions, exploring how businesses can discover what really drives customers, and use this knowledge to form meaningful connections with them.

Growing stronger together

Some companies still view their relationships with customers as a one-way street, but we're here to show you how to transform it into a two-way avenue. How can your customers contribute to your growth?

Growth can be defined in various ways: expanding your company, achieving better financial results, increasing market share, and more. In this article, we will zero in on a fundamental aspect of any business—its products. How can you achieve growth by enhancing your existing products and creating new ones?

How companies win customer hearts

We’ve discovered who a customer actually is and how organisations can become more customer-centric. But have you ever wondered how individuals transform into customers? Join us for a journey into the realm of psychology to uncover the process.